Selected work

Different visual systems. The same focus on a clearer business decision.

Concept projects show how strategy, interface design and useful interactions can reposition an IT company. The real-world project shows the same thinking applied to an operating business.

Before / after thinkingResponsive web designInteractive toolsTechnical SEO
01 / MSP concept

TesseraPoint IT

A fictional US managed services provider repositioned from a broad “complete IT solutions” message to a more specific promise: accountable technology operations for growing businesses.

PositioningUX/UIWeb developmentAssessment tool
Starting pointGeneric MSP pattern
Generic TesseraPoint website before the redesign concept
New directionClear positioning + useful action
TesseraPoint website after the redesign concept
Sharper first messageBusiness continuity and accountability replace broad IT claims.
Buyer self-assessmentFive questions produce a directional resilience score.
Better conversationThe result highlights three priorities worth discussing first.
Interactive layerFive-question resilience check
TesseraPoint IT resilience assessment
Open the live concept ↗
02 / Cybersecurity concept

Cinderwatch Cyber

A fictional cybersecurity company reframed around recovery decisions rather than fear-based messaging. The concept connects technical resilience with the financial reality of operational downtime.

Brand directionCyber resilienceUX/UIExposure calculator
Starting pointOutdated security template
Generic Cinderwatch cybersecurity website before the redesign concept
New directionOperational resilience, made tangible
Cinderwatch cybersecurity website after the redesign concept
A distinct point of viewDetect, contain and recover become business decisions.
Downtime exposureSix inputs create an immediate directional estimate.
Recovery prioritiesRTO, RPO and operational dependency shape the response.
Interactive layerDowntime exposure calculator
Cinderwatch downtime exposure calculator
03 / Real-world IT project

ICT Networks

A website redesign and technical SEO project for a Serbian managed IT and cybersecurity provider. The work modernized the visual presence and made key services easier to understand and explore.

Website redesignContent structureResponsive UXTechnical SEO
ICT Networks redesigned web experience
Website / SEO

A more credible digital presence.

Modernized navigation, clearer service presentation, responsive layouts and foundational SEO improvements support a stronger first impression.

Visit the live website ↗
Modernized interfaceA stronger visual system for a technology business.
Clearer pathwaysCore IT and security services are easier to navigate.
Search foundationMetadata, redirects and technical structure were improved.
Your site could be next

The first step is seeing what buyers see.

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